News & events

For Immediate Release · July 15, 2018, Kabul, Afghanistan

Afghanistan Beverage Industries Introduces Sting Energy Drink in Afghanistan

Afghanistan Beverage Industries (ABI), the exclusive manufacturer and distributor of Pepsico International in Afghanistan proudly introduces STING, a carbonated Energy Drink produced and bottled at the ABI facility in Kabul.

ABI currently produces and distributes Cristal mineral water, and Carbonated Soft Drinks such as Pepsi, Mirinda, 7UP, and Mountain Dew. The move is a first for ABI to venture into the energy drink market with Sting, which is available in two flavours; Berry Blast and Gold Rush.

ABI while unveiling STING Energy Drink in Kabul earlier this week, noted that the launch of STING is a continuation of ABI’s innovation journey in Afghanistan. “Innovation is part of our DNA and will always come at the forefront of our operations because it enables us to fulfil our mission of delighting our customers with a variety of fun, refreshing beverages,” an ABI representative stated.

STING energy drink was founded in 2010 by Pepsico. Sting energy drink gives you an energy boost to charge-up and keep you going. It also invigorates your taste buds with its refreshingly delicious flavor, along Ginseng and B Vitamins.

ABI is very upbeat about the product, seeing the gap that there is no brand available in the energy drink segment which focuses on taste and at the same time, takes into consideration factors like purchasing power of mass consumers and product availability. Sting Energy Drink thus is intended to cater to a distinct position in the customer’s life as an energetic and playful drink that “energizes life”.

The Nation · May 02, 2016, Lahore

PepsiCo signs agreement with Afghanistan Beverage Industries to manufacture beverages in Afghanistan

PepsiCo, Inc. (NYSE: PEP), one of the world’s largest food and beverage companies, today signed an exclusive bottling agreement with Afghanistan Beverage Industries Ltd (ABI) to manufacture and distribute PepsiCo beverages in Afghanistan. Members of the PepsiCo and ABI executive management teams were present at the signing, which was attended by H.E. Abdul Samad, Consul General of Afghanistan in Dubai, and representatives from the Afghan Business Council in Dubai as well as the American Business Council of Dubai & the Northern Emirates.

Starting later this year, PepsiCo’s beverages will be produced at ABI’s world-class facility in Kabul, Afghanistan. As part of the deal, the plant will manufacture and distribute well-known PepsiCo brands such as Pepsi, Diet Pepsi, 7-UP, Diet 7-Up, Miranda, and Mountain Dew.

“This partnership is good for PepsiCo, but more importantly, it is good for Afghanistan,” said Jahanzeb Khan, general manager, Pakistan & Afghanistan Commercial Unit. “We take pride in partnering with companies that are exceptional both as businesses and as employers, and in this regard ABI is a perfect fit. The company has long been known for its commitment to its people, and that is a core value that we share. I’m confident that ABI’s growth plans will mean good things ahead for the Afghani people.”

ABI, whose principals have offices in the Jebel Ali Free Zone, already produces and distributes Afghanistan’s leading bottled water under the “Cristal” brand. ABI’s executive team and ownership have years of bottling and beverage industry experience. Additionally, ABI brings years of in-country know how and experience in running not only a world-class manufacturing facility, but also a well-established distribution and sales network throughout the major cities of Afghanistan, including Mazar i Sharif, Herat, Kandahar, and Jalalabad. ABI’s plant, which was built in 2005 according to international standards and with state-of-the-art equipment, now employs over 250 Afghans. ABI’s ownership trace their business roots in Afghanistan back to 1959.

“PepsiCo is one of the world’s most internationally renowned brands, and ABI looks forward to a successful and mutually beneficial partnership, which will allow both parties to further service the growing beverage industry in Afghanistan,” said CEO of ABI.

ABI has played a significant role in the reconstruction and development process of the Afghan economy, by creating job opportunities and generating sustainable long-term commercial activity. ABI’s new agreement with PepsiCo will provide a further boost to the economy of Afghanistan, with additional investment going into ABI’s facility and the creation of a significant number of additional employment opportunities.

For Immediate Release · April 21, 2016, Dubai

PepsiCo, Afghanistan Beverage Industries Sign Afghan Beverage Deal

ABI to manufacture and distribute well-known PepsiCo brands

PepsiCo, Inc. (NYSE: PEP), one of the world’s largest food and beverage companies, today signed an exclusive bottling agreement with Afghanistan Beverage Industries Ltd (ABI) to manufacture and distribute PepsiCo beverages in Afghanistan. Members of the PepsiCo and ABI executive management teams were present at the signing, which was attended by H.E. Abdul Samad, Consul General of Afghanistan in Dubai, and representatives from the Afghan Business Council in Dubai as well as the American Business Council of Dubai & the Northern Emirates.

Starting later this year, PepsiCo’s beverages will be produced at ABI’s world-class facility in Kabul, Afghanistan. As part of the deal, the plant will manufacture and distribute well-known PepsiCo brands such as Pepsi, Diet Pepsi, 7-UP, Diet 7-Up, Miranda, and Mountain Dew.

“This partnership is good for PepsiCo, but more importantly, it is good for Afghanistan,” said Jahanzeb Khan, general manager, Pakistan & Afghanistan Commercial Unit. “We take pride in partnering with companies that are exceptional both as businesses and as employers, and in this regard ABI is a perfect fit. The company has long been known for its commitment to its people, and that is a core value that we share. I’m confident that ABI’s growth plans will mean good things ahead for the Afghani people.”

ABI, whose principals have offices in the Jebel Ali Free Zone, already produces and distributes Afghanistan’s leading bottled water under the “Cristal” brand. ABI’s executive team and ownership have years of bottling and beverage industry experience. Additionally, ABI brings years of in-country know how and experience in running not only a world-class manufacturing facility, but also a well-established distribution and sales network throughout the major cities of Afghanistan, including Mazar i Sharif, Herat, Kandahar, and Jalalabad. ABI’s plant, which was built in 2005 according to international standards and with state-of-the-art equipment, now employs over 250 Afghans. ABI’s ownership trace their business roots in Afghanistan back to 1959.

“PepsiCo is one of the world’s most internationally renowned brands, and ABI looks forward to a successful and mutually beneficial partnership, which will allow both parties to further service the growing beverage industry in Afghanistan,” said a representative of ABI.

ABI has played a significant role in the reconstruction and development process of the Afghan economy, by creating job opportunities and generating sustainable long-term commercial activity. ABI’s new agreement with PepsiCo will provide a further boost to the economy of Afghanistan, with additional investment going into ABI’s facility and the creation of a significant number of additional employment opportunities.